As the solo in-house designer for Bridge Partners, I’ve designed and art directed web graphics, digital illustrations, social media graphics, an icon system, company holiday cards, event collateral, print collateral, emails, newsletters, landing pages, banner ads, and more.
I independently manage my workflow of design projects and lead in the design process for all Bridge Partners internal designs, making all style and brand decisions regarding internal marketing design. Advising on all company wide graphic and illustrative content as the sole designer on the marketing team led me to create the company's first ever brand guidelines, setting the design standards and giving instructions on the ins and outs of the brand. I assisted in the rebrand of all company visuals in 2016, and created the first ever internal icon library.
I've had the pleasure to work on several different weddings during the 2016 & 2017 wedding seasons. From custom wedding invites and programs, to menus and bridal shower invites, I have designed numerous types of print collateral for weddings and special events.
From ideation, creative briefs, and research, together I work to discover a style or feel for your printed materials. One-on-one with me as your designer, I create any printed material you may need with a design that works seamlessly with your text and photography. A logo for your event with a custom made stamp adds that extra touch of personality to your cards, envelopes, and favors.
Elim Christian Church came to me during the planning stages of a conference they were going to host in November 2017, needing a brand and some collateral for their Into the Harvest Conference. With the theme of Into the Harvest guiding me, I created a conference logo that hit a modern and youthful demographic that they were hoping to appeal to, more than they had in the past. A warm and friendly color palette paired with a style that feels more of this decade, started the momentum to inspire a full brand for the church.
With no prior branding or logo identity and wanting to grow their audience and reach a younger generation, creating a modern logo and visual identity seemed like the perfect next step.
With Elim being the Hebrew meaning for oasis, they wanted some way to incorporate the meaning into their logo. As I did my research and exploration, I realized that an oasis at its root is water. An oasis can't be an oasis without water, right? And while there are many different forms of water, a wave stuck out to me the most. A wave is not stagnant, it is always moving and growing and changing – just like the church. Including the wave in the first letter of the logomark adds a hint at the meaning of a Elim and what's important to the roots of the church.
Creating a logo that can also be used as a secondary icon logo works for a variety of mediums that Elim has in mind for their future.
Blake Reid Photography
I created a custom monogram and set of logo badges for a Seattle lifestyle photographer looking to rebrand under a new moniker. One logo acting as the primary with the location, and a second badge just because, why not? He was looking for a vintage yet timeless style that looks like a brand you would possibly find in a locals-only Seattle coffee shop, or a Portland grown hat company. A custom monogram focused on type accomplished just that.
For the La Pizzeria restaurant in a historic Californian downtown, I created a modern logo lockup with hand illustrated type to fit the restaurant style of old Italian cooking techniques with a modern twist.
Vision for the Americas
Vision for the Americas is a team based out of Florida that travels to Honduras on a regular basis providing medical and spiritual outreach. They came to me needing a brand, specifically in a logo, as they had been without one since the inception of their program.
Already having a name and direction they wanted their logo to go in, I focused the logo on the vision aspect of their name. Knowing that they also focus their work primarily on the Central Americas, I used that as the pupil in the negative space. Using negative space and icon illustration elements, my goal was to create a timeless logo badge with easy readability for their team which features members that include a wide range of ages.
As the lead designer on a team tasked with branding a local Seattle cafe, we took the brand from just the concept to the name Rehival with a full logo lockup and brand icon.
Kelsey Moll was seeking a brand transition from her previous name, to the self-titled, “Kelsey Moll Photography”. Working with Kelsey from the logo inception and creative briefings to the final logo lockup and secondary icon logo, I created a logo that serves as a foundation for her brand.
Being the first ever Intramural Design Publicist, I had the opportunity to redesign and art direct a brand that was an integral part of campus life for students. Starting with rebranding the department with a new logo, I created shirts and stickers that were seen all over campus.
For the Weston Group, I’ve developed their brand from just a single logo to assets ranging from a secondary logo and business cards, to postcards, maps, and more.
Introspect is a passion project I designed from inception of the app concept, to the execution and development of the various user stories and full brand development. The app is based around sharing your personal mental health and wellness with family, friends, and doctors.